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BEDFORD BEACON

A resident's guide to the best local deals.

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BEDFORD BEACON

A resident's guide to the best local deals.

Relighting Bedford's Hometown Spirit

Initiatives:

  • Create deeper connections between Bedford's businesses and residents through coordinated marketing and integrated community programs.

  • Drive increased footfall and sustainable economic growth through strategically timed promotions, from daily deals to seasonal campaigns.

  • Foster a vibrant and attractive town that transforms everyday shopping into engaging experiences, strengthening our local economy.

Business Directory: Website

Business to (Bedford) Resident [B2C]:

  • Retail

  • Food & Drink

  • Health & Beauty

  • Entertainment

  • Services

  • Tourism & Leisure

  • Education & Training

Business Locations: Sites

Operating from:

  • Retail Premises

  • Home Based

  • Mixed Operations

  • Commercial Properties

  • Mobile Services

Business to Resident: Postcards

Direct Marketing:

  • A postcard delivered every month

  • Guaranteed to reach 60k households

  • Tangible, physical marketing presence

  • Regular monthly touchpoint with

  • Bedford residents

  • Measurable response through QR codes

Resident to Business: QR Code

Access:

  • Leaflets

  • Digital (Social Media)

  • Retail Shop (window)

Feedback:

  • Tracking & Analytics

  • Customer Experience

  • Implementation Strategy

  • Best Practices

  • KPI’s

Business to Resident: Campaigns

Time Frames:

  • Seasonal

  • Monthly

  • Weekly

  • Daily

  • Hourly

Collaboration : Business & Beacon

Input from Business’s to Beacon:

  • Social Media

  • Feedback

  • Content Creation

  • Collaborative Promotions

  • Campaign Planning

  • Data Sharing

Future: The Bedford Beacon App

Create the app from month six.

Beacon: Cost to businesses

Bedford (13,684 Companies):

  • 1-12 month: Free

  • 13 months+: £15 per month / £180 per year

Beacon: Annual Expenditure

  • Salaries: £140k

  • Premises: £20k

  • Vehicle: £15k

  • Website: £15k

  • Printing / Distribution: £ 60k

  • TOTAL: £250k

Beacon: Funding

  • 1st Year: Required

  • 2nd Year: Subscription

  • Break Even: 1500 companies paying £15 per month

BEDFORD BEACON

A resident's guide to the best local deals.

logo

BEDFORD BEACON

A resident's guide to the best local deals.

logo