BEDFORD BEACON
A resident's guide to the best local deals.
BEDFORD BEACON
A resident's guide to the best local deals.
Relighting Bedford's Hometown Spirit
Initiatives:
Create deeper connections between Bedford's businesses and residents through coordinated marketing and integrated community programs.
Drive increased footfall and sustainable economic growth through strategically timed promotions, from daily deals to seasonal campaigns.
Foster a vibrant and attractive town that transforms everyday shopping into engaging experiences, strengthening our local economy.
Business Directory: Website
Business to (Bedford) Resident [B2C]:
Retail
Food & Drink
Health & Beauty
Entertainment
Services
Tourism & Leisure
Education & Training
Business Locations: Sites
Operating from:
Retail Premises
Home Based
Mixed Operations
Commercial Properties
Mobile Services
Business to Resident: Postcards
Direct Marketing:
A postcard delivered every month
Guaranteed to reach 60k households
Tangible, physical marketing presence
Regular monthly touchpoint with
Bedford residents
Measurable response through QR codes
Resident to Business: QR Code
Access:
Leaflets
Digital (Social Media)
Retail Shop (window)
Feedback:
Tracking & Analytics
Customer Experience
Implementation Strategy
Best Practices
KPI’s
Business to Resident: Campaigns
Time Frames:
Seasonal
Monthly
Weekly
Daily
Hourly
Collaboration : Business & Beacon
Input from Business’s to Beacon:
Social Media
Feedback
Content Creation
Collaborative Promotions
Campaign Planning
Data Sharing
Future: The Bedford Beacon App
Create the app from month six.
Beacon: Cost to businesses
Bedford (13,684 Companies):
1-12 month: Free
13 months+: £15 per month / £180 per year
Beacon: Annual Expenditure
Salaries: £140k
Premises: £20k
Vehicle: £15k
Website: £15k
Printing / Distribution: £ 60k
TOTAL: £250k
Beacon: Funding
1st Year: Required
2nd Year: Subscription
Break Even: 1500 companies paying £15 per month
BEDFORD BEACON
A resident's guide to the best local deals.
BEDFORD BEACON
A resident's guide to the best local deals.